In July 2015, BlinkMobile commissioned Forrester Consulting to conduct an abridged Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by engaging BlinkMobile. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of BlinkMobile on their organizations.
BlinkMobile is a cloud-based mobile application development platform that focuses on assisting enterprises to develop mobile applications for internal staff, contractors, and partners as opposed to consumers. While benefits related to internal-facing applications typically center on employee productivity and cost avoidances, some staff and processes that are consumer-facing may also experience incremental revenue or retained revenue benefits. To better understand the benefits, costs, and risks associated with BlinkMobile, Forrester interviewed an existing customer engaged with BlinkMobile’s partner, Mobile Mentor, to deploy the Blink Mobility Platform.